August 2, 2013
Goals that Matter

"I want to lose weight."

"I want to tone up."

"I want to get healthy."

These are the three most common goals we hear in the exercise industry. But let me be mildly inflammatory here and say, "No, you don't." At least, this is not the root of your goal. What is the root of these goals? The root is the emotion behind it. When you have an emotion driving your actions to achieve a goal, you can expect to succeed.

So why do you want to lose weight? Think about that for a moment. Why. It is the why that matters, and it is the depth of the why that really matters. If you want to lose weight so you can fit into that awesome old pair of jeans you wore when you felt smokin' hot, then THAT is a why. But the key word there was not "fit" or "jeans." It was "felt." If you cannot attach a feeling to your goal, then it is a weak goal. Having an emotion behind a goal is what makes it powerful. Losing weight is only a means to an end; that end being the emotional satisfaction you desire. Most people want to lose weight so they feel better about themselves. They imagine feeling more confident, feeling sexier, feeling more capable. There are many feelings attached to weight loss, and knowing what you want from that weight loss is important.

No emotional attachment = no goal. Emotions lead to motivation and conviction. If you are not sure what your emotional driver is behind your goal, then you can expect your motivation to stagnate. Need help finding your emotional link to your goals? Get out a pen and paper and start to write. Write how you feel! If you are not comfortable opening up even to yourself, then take your time and write slowly. But it is very important that you are open and honest and explore your motivation. Go deep! I don't care if you have to burn that paper when you are done writing. Just write.

When you are exercising and your heart rate is up and your muscles are burning, you will need a great why to handle the "how" of finishing your workout. Nietzsche said this before, "That a strong enough why can overcome any how." It is time to find yours.

Written by Clark Masterson

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